so pink it hurts

So pink it hurts
I saw this at M&S today and the label immediately grabbed my attention – a pink Pinot Grigio with a painfully bright PINK label? I reckon the wine in the bottle is no where near as pink as the bloody piece of paper. Frankly, I am not a big fan of the variety to start with but I applaud the bravery. Clearly, they must have a dedicated market segment in an ocean of cheap affordable rosé to do this.