so pink it hurts

So pink it hurts
I saw this at M&S today and the label immediately grabbed my attention – a pink Pinot Grigio with a painfully bright PINK label? I reckon the wine in the bottle is no where near as pink as the bloody piece of paper. Frankly, I am not a big fan of the variety to start with but I applaud the bravery. Clearly, they must have a dedicated market segment in an ocean of cheap affordable rosé to do this.

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2 thoughts on “so pink it hurts

  1. the wine label next to it is even pinker !! It grabs your attention, but not your interest.

  2. a french pink rose is a norm. but a pink italian pinot grigio? i can imagine what loris and beppe are going to say…. 😆

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